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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

If you work hard, succeed at your job, progress quickly, and contribute to your organization, you may eventually want to start your own business. While being a founder can bring you more money, more free time, and more freedom to implement ideas, there’s no denying that starting a business is challenging, especially if you’re a woman.
Thought leadership is often perceived as a process where you share your expertise with the world. But thought leadership is not just about having big ideas; it’s also about creating a community based on your beliefs and thoughts. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Devin Bramhall, a marketing advisor, a TEDx organizer, and a speaker trainer. They dive deep into the concept of thought leadership, how it intertwines with content marketing, and why it’s important to tell people what you stand for.
Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company’s point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don’t understand your ICP and audience, you won’t know how to go to market and how to build a better product. So, you need to know what your audience wants from your product and content.