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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

June 5, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jess Otero, CMO at BI Tech. The interview focuses on how the company uses a predominantly ABM-focused approach to marketing and ensures content answers big questions from customers. Jessica also breaks down some of the key technologies the marketing team uses – from researching accounts with DiscoverOrg to maintaining nurture sequences in Hubspot.
June 4, 2020
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Amy Sitnick, Vice President of Marketing of Greenphire. The interview takes a look into Amy’s past work experience in the financial sector and then how she got into a new field of “clintech” at Greenphire. Amy discusses some of the challenges faced with the absence of events and how her team builds a content strategy around product launches.
June 3, 2020
During this episode of Tech Qualified, Justin Brown chats with Ivan Gomez, Senior Director of Global Sales Development at Tenable Network Security. Ivan Gomez walks us through some of his major lessons learned from his 25-year experience in sales development and inside sales. He discusses what it’s like to establish, launch and grow a global organization using a very strong sales cycle process.
May 27, 2020
During this episode of Tech Qualified, Justin Brown chats with Ryan O’Hara, the VP of Growth and Marketing at LeadIQ. The interview focuses on his past experiences and how he went from a prospecting role to more of a marketing-based role at LeadIQ. Ryan takes a deeper dive into account-based marketing strategies and pinpoints how he’s building the brand at LeadIQ through content.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
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How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.