The podcast industry is expected to be worth $4 billion by 2024, and whatever your interests may be, you are likely to find a show around them. However, not all shows receive the same attention or have the same audience base.

As a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role. But one of the most beneficial ways to do it is to start your own podcast.

We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or radio — but in the digital space. But podcasts bring an additional dimension, which is to educate. Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners.

Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it’s a good format for a company to use as their initial approach. But even though many podcasters start off with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make it your podcast interviews feel more like a natural conversation.

Podcasting is hard. It’s more than just sitting in front of the microphone and having a casual conversation with your guests. But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results.

As part of your marketing strategy, a podcast effectively presents your products or services. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers. But what if you don’t have the people or the resources to start a podcast?