Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.

At this point, most companies understand what a branded podcast is. And marketers are starting to learn how to use a podcast as a foundation for a lot of great content for both prospects & customers. But your normal, publicly-accessible podcast is typically used as a way to grow your audience. How can your business gain a competitive advantage with an internal podcast? In this episode, Tristan Pelligrino speaks with Craig Hewitt, the Founder of Castos. Castos is a podcasting platform that helps podcasters grow their audience and offer exclusive content through public or private podcasts.

One of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in the results, it leads to more listeners. But how do the search engines work within the most popular podcast platforms? In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers search engine optimization (SEO) services, data, and insights for audio content, including podcasts. The technology powered by Voxalyze helps podcast episodes rank higher in search results and helps to draw more listeners. “The good thing for podcasts is that it’s extremely easy to rank high on certain keywords,” adds Alexis. He believes that entertainment-based podcasts are more likely to be discovered on the web than those associated with B2B because “no one is going to type your name unless you’re a celebrity.”

Using paid ads is one way of monetizing your podcasts. But did you know that you can monetize your podcast with the help of your audience? And you can also create premium experiences for your audience using a private podcast? In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast, joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscriptions, develop premium experiences for customers and even earn sustainable revenue through a private podcast. According to Jason, the subscription model fosters stable revenue growth, and it can be a great way of monetizing because people want two things – to get rid of ads and gain access to bonus episodes with high-profile guests. “The intimate connections you create through podcasting, combined with the subscription model, and allowing a certain portion of your audience to pay to level up their experience and get even greater content was something that the podcast world was ready to adopt,” explains Jason.

It’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD, a company that offers valuable insights into LinkedIn analytics and helps you build your brand. In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job.

In the latest episode of Recorded Content, Justin Brown introduces Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing. Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing community without requesting a subscription or any paid membership.”I’m not focused on monetizing or being a YouTuber. I am just focused on providing valuable content,” says Jesus. The fact that he receives so many questions regarding WordPress, marketing strategies, and similar topics has inspired him to create an array of how-to videos, step-by-step guides, and other valuable content he distributes on LinkedIn, YouTube, and other social channels.Although the pandemic made people start creating content, most of them do it for profit. But Jesus has a different objective. His videos are not designed for direct ROI, views, numbers, or downloads – they are about providing help and value first and foremost.Tune in to the full episode to hear about the challenges Jesus had when he first started making video content, how he solved them, and whether he prefers video or audio assets.