A blog or a podcast? That is the question. But why do you need to choose? Both formats have unique advantages, and it’s up to the creators to make the most out of them. Therefore, it’s not an either-or situation for blogs and podcasts; it’s how you can make them work together and drive business growth.

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to different channels. Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self. But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.

You can’t improve what you don’t measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience. In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of MarketMuse. They discuss the importance of a unified brand voice, how to create a unified team, and the benefits of repurposing your content.

The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels.