Podcasting is all about making connections. It’s a great way to take your customer relationships to another level and have genuine, meaningful conversations with other experts in the industry.
“The depth of the relationship you’re creating with a podcast listener is so much greater than what you’re getting from somebody who’s watching your TikTok videos or multiple YouTube videos. All of the podcast listeners, they’re just way more connected to you,” says Alban Brooke, the Head of Marketing at Buzzsprout.
And that’s why Buzzsprout produces not only one, but three podcasts: 1) Buzzcast, 2) Podcasting Q&A and 3) How to start a podcast.
In this episode of Recorded Content, our host Tristan Pelligrino gets a deeper understanding of how Buzzsprout uses different types of podcasts to build trust along the customer journey. The two also discuss how podcasts differ from other marketing channels and pinpoint the right time to invest in a podcast at your own organization.