Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

People are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined? In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of Rev Genius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.
“I am launching a podcast for a reason. It is not just fun,” said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share it with listeners. So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation and adopting a custom “conversation funnel” would serve as secret weapons to beat his very own imposter syndrome. The art of podcasting is a never-ending journey. According to Mike, every episode presents an opportunity to learn something new and get innovative ideas from the guests. “Even if a single failure felt bad, it was a good learning opportunity,” concludes Mike.
Podcasting is all about making connections. It’s a great way to take your customer relationships to another level and have genuine, meaningful conversations with other experts in the industry. “The depth of the relationship you’re creating with a podcast listener is so much greater than what you’re getting from somebody who’s watching your TikTok videos or multiple YouTube videos. All of the podcast listeners, they’re just way more connected to you,” says Alban Brooke, the Head of Marketing at Buzzsprout. And that’s why Buzzsprout produces not only one, but three podcasts: 1) Buzzcast, 2) Podcasting Q&A and 3) How to start a podcast. In this episode of Recorded Content, our host Tristan Pelligrino gets a deeper understanding of how Buzzsprout uses different types of podcasts to build trust along the customer journey. The two also discuss how podcasts differ from other marketing channels and pinpoint the right time to invest in a podcast at your own organization.
Adapting to a new situation and not giving up is the mindset every business owner should embrace. Partick Frank is an award-winning video producer, and 2020 was pretty challenging for him. However, when you truly love your profession and want to succeed, you look for solutions. Zoom was Patrick’s. In May 2020, he launched EditVideoCalls.com, a done-for-you service that takes your everyday Zoom conversations and turns them into shareable videos for marketing and training. In this episode of the Recorded Content podcast, Patrick talks about his professional journey. He shares what it is like to be a video producer and a writer. His first book, The Video-First Era, will be published in August 2021.
How do you go from not being interested in podcasts to becoming a hostess of a successful and exciting new show? The truth is, anything is possible, as long you set your mind to it and listen to your gut feeling. As someone who wasn’t particularly keen on even listening to podcasts prior to the pandemic, it’s safe to say Jen Kern has come a long way since. She now hosts her own podcast and says that podcasts became her lifeline both professionally and personally during the pandemic.
Aren’t we all tired of the boring, monotonous videos B2B companies create to present their products & services? These videos may seem like the right way to go, but the reality is different. It’s time to be bold. It’s time for B2B creative…to actually be creative. Danielle Hope Diamond is the founder of Epiq Media, a company dedicated to creating entertaining yet educational video content. She is a former Broadway playwright with experience in marketing. Danielle knows the way to customers’ hearts. Tune in to hear about the future of B2B brand videos, the importance of creating comedic-style videos, and what you should focus on if you are a newbie in a B2B space.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.