Without a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry.

Many podcast hosts are content creators and marketers, which is good because they have experience with creating and distributing a message. But many of them may not have in-depth knowledge about the product they sell or the industry they operate in, especially in the B2B space. For marketers who aren’t experts in the technology their company sells, it’s important for them to include a subject-matter expert within their content production process.

Descript is a very unique platform that allows you to record, transcribe, edit, and mix your audio and video files. On top of that, it has everything you need to create a podcast from scratch. But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization.

Successful leaders know that the key to long-term business growth lies in delegating tasks. But, many owners think they need to be involved in every segment of their business. This is particularly true when a company launches a podcast. Having a CEO and/or founder involved in this process makes a significant difference from the start. Guests will come to your show because they know they will talk with another subject matter expert, and the audience will listen to it because they will have access to two valuable sources of information.

Being a guest on a podcast is an ideal opportunity to present yourself to a new audience. And if you are working on building your personal brand, organizing a guest appearance can help you a lot. However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners. In this episode of Recorded Content, our host, Tristan Pelligrino, shares eight tips on how to prepare for a podcast, what to pay attention to once the host presses the record button, and the importance of posting the episode across social media once the episode is live.

Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency. That’s why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it’s also about having fun and enjoying it.