Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it’s a good format for a company to use as their initial approach. But even though many podcasters start off with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make it your podcast interviews feel more like a natural conversation.

Podcasting is hard. It’s more than just sitting in front of the microphone and having a casual conversation with your guests. But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results.

As part of your marketing strategy, a podcast effectively presents your products or services. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers. But what if you don’t have the people or the resources to start a podcast?

As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, “the traditional audio editing workflow is completely broken. At least it was until Descript came along. “

The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they’re afraid to promote their content too much is that they’re afraid of boring, annoying, or losing their followers. But as long as you create valuable content, your options for repurposing are endless, and your audience won’t be able to get enough of you.

Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience. But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience. In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.