Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it’s a good format for a company to use as their initial approach. But even though many podcasters start off with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make it your podcast interviews feel more like a natural conversation.
The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they’re afraid to promote their content too much is that they’re afraid of boring, annoying, or losing their followers. But as long as you create valuable content, your options for repurposing are endless, and your audience won’t be able to get enough of you.
Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience. But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience. In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.