Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

June 21, 2021
In the latest episode of Recorded Content, Justin Brown introduces Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing. Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing community without requesting a subscription or any paid membership.”I’m not focused on monetizing or being a YouTuber. I am just focused on providing valuable content,” says Jesus. The fact that he receives so many questions regarding WordPress, marketing strategies, and similar topics has inspired him to create an array of how-to videos, step-by-step guides, and other valuable content he distributes on LinkedIn, YouTube, and other social channels.Although the pandemic made people start creating content, most of them do it for profit. But Jesus has a different objective. His videos are not designed for direct ROI, views, numbers, or downloads – they are about providing help and value first and foremost.Tune in to the full episode to hear about the challenges Jesus had when he first started making video content, how he solved them, and whether he prefers video or audio assets.
June 14, 2021
A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode – beyond just the audio file. In the latest episode of Recorded Content, host Tristan Pelligrino uncovers how Anna Furmanov created the “Modern Digital Content Strategy For Startups Playbook” – all from a single podcast episode. Anna, the owner of Furmanov Marketing Consulting and the host of Modern Startup Marketing breaks down the most important steps every aspiring podcaster should take before speaking in front of the microphone. She also discusses her approach to solo episodes and how this format can help you articulate “how you think”…before a prospect decides to buy a product or use your services.
June 7, 2021
When people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience. In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work together. Gary and Justin also talk about pillar content. Although there’s no such thing as the universal formula for success if you are a creator in a digital world, here’s advice Gary has for you – ”Create a long-form show podcast or video show. Or be a guest on a lot of podcasts, chop it up and post it organically on LinkedIn with hashtags around your industry in the post. You will be on the floor, stunned by how much opportunity it leads to.”
June 1, 2021
Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance.
May 24, 2021
In this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations and the host of The One Percent Better Podcast. Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, “It’s a combination of curiosity and energy.” Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work the reporters were doing. These jobs inspired him to embrace podcasting, become one percent better at it, bring his dream guests on the show, and sometimes, leave his comfort zone.
May 17, 2021
People are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined? In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of Rev Genius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.