There are over 2 million podcasts out there. And 68% of the U.S. population listens to an average of 8 hours of podcast episodes per week. This presents a big opportunity for brands to advertise their products. But most small, scrappy marketing teams at technology companies don’t know how to get results from a podcast advertising campaign. So that’s why Heather Osgood joined host Tristan Pelligrino on the show. Heather is a podcast advertising specialist and is the Founder of True Native Media…a podcast representation agency. In this episode, Heather and Tristan get into what makes podcast advertising so special and how you can get started with your own campaign.

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In order to run an effective podcast, you have to be organized and you must sustain a level of consistency to build your audience. In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach who manages the behind-the-scenes work for three different podcasts.

Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media has sparked many changes, including an evolution in how companies market themselves. In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and even shaping the opinion of those who follow them. In the digital space, everything revolves around content. But not just any old type of content. It has to be interesting and unique content. People don’t want to waste their time on boring posts. They want something they can learn from or something that entertains them.

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first if you want your guest to have an amazing experience. In the latest episode of Recorded Content, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast.

“Podcasts used to be treated just like radio, and they’re not radio.” By saying this, Dave Zohrob, today’s guest of Recorded Content, shows his love and dedication to the podcast medium. In fact, this love inspired him to start developing a platform called Chartable: Podcast Analytics & Attribution. In this episode of Recorded Content, Dave, the CEO and co-founder of the company, talks about how Chartable can help individuals and businesses measure the impact of their branded podcast.

Telling a story – that’s all you need to know about podcasting. Sounds simple, but is it? In the latest special episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain how important it is to create a solid structure around the main topic in every podcast episode. During the episode, Tristan and Justin walk through their slightly different podcasting approaches. But despite the nuanced approaches, Justin and Tristan agree that B2B podcasts usually aren’t interesting because of a lack of conflict. Tristan introduces the ABT framework, a handy tool every aspiring podcaster can utilize to create a solid structure around a core conflict. And on the flip side, Justin talks through his approach to introducing conflict during the very early stages of an episode.