Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast’s first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a chance to build a connection and generate buzz.
In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes the importance of aligning a podcast’s mission with its brand and creating content that isn’t promotional but educational.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.