Companies often use different channels to promote their podcasts. But have you seen a company take a successful approach with YouTube? In the newest episode of Recorded Content, Justin Brown connects with Matteo Duò, the Head of Content at Kinsta. Matteo leads us through his YouTube journey, all the challenges around podcasting on YouTube channels, and how consistency helped him and his content team enhance the podcasting experience in the long run.

B2B has “earned” the reputation of being a dull space, and marketers struggle to put a lot of effort into crafting creative marketing campaigns. But the trends have changed, and businesses today acknowledge the power of creativity in attracting and keeping customers. Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it’s about the people and ensuring your marketing reaches customers on a personal level. In this episode of Recorded Content, our host Tristan Pelligrino chats with Nolan McCoy, the Head of Video and Creative Content at Chili Piper. Nolan also produces the company’s podcast, Demand Gen Chat.

Podcasting allows you to share your areas of expertise with the world in an intimate and genuine way. And it’s certainly one of the best mediums for creating ongoing relationships with your audiences. But one of the most incredible benefits of using podcasts for your business is that it helps you establish your company’s brand.

Creating a podcast episode involves more than just pressing the record button. You need to also prepare properly and make sure you have everything under control. But, preparing for a podcast isn’t just beneficial for the host. It’s also important to prep your guest. However, not every guest will want to participate in a pre-interview. In those cases, it’s all up to you.

The podcast space relies heavily on technology and, everyday, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That’s up to you. Make the most of available tools and invest in them, but don’t obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of “Stop Asking Questions”, joins our host, Tristan Pelligrino.

Without a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry.