At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company’s entire content marketing strategy.

Descript has been redesigned and upgraded with some pretty appealing features. However, while such a significant change is exciting, it raises questions and maybe even concerns among users. Therefore, we invited Harmony Jiroudek and Kevin O’Connell from Descript to join us on this episode of Recorded Content and give us more details.

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won’t help you understand your audience’s needs, wants, and behaviors, audience research will.

The podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn’t fit all. Still, a few steps have proven effective, irrespective of the type of podcast.

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company’s podcast because you get an opportunity to leverage your guests’ experiences. But interview-based podcasts do present their own challenges. In some situations, it’s difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.

The interview format is very popular with branded podcasts. These types of episodes usually revolve around guests’ stories, deep industry knowledge and unique experiences. But if you want to keep your audience engaged, it’s risky if you rely upon the guest to “bring it” with every episode.