A podcast is a great way to build relationships. You get a chance to have conversations with leaders in your industry. And with customers. You work with other people in your company to put it all together. It’s a very unique and collaborative process. But this is difficult to understand if you haven’t launched and built a podcast before. It’s hard to see the benefits of the process if you haven’t gone through the process yourself. So in this episode, Tristan Pelligrino (podcaster & Co-founder of Motion) shares his experience with podcasting.

Regardless of which industry we are operating in, we measure success to determine whether our efforts are paying off. But, when it comes to podcasting, hosts often track KPIs, like downloads, which do not always indicate the success of your company’s show. So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms.

When you hear the word ‘podcast’, what do you think of? Most of us imagine a host and a guest discussing a particular topic. But what about podcasts that don’t follow that standard pattern? Would you be interested in listening to them? If your answer is “yes”, you’ve come to the right place because our guest is Marc Thomas of Powered By Research. Marc hosts SaaS Marketing Bites, a podcast dedicated to all SaaS marketers who want to grow their companies. And rather than a podcast featuring back and forth interviews, Marc relies upon solo episodes to drive the content each and every week.

Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from. Therefore, if you are thinking about entering the exciting podcast space, don’t hesitate to invite people that you, as a podcast host, can learn a lot from. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.

2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience. But, many companies still struggle with creating high-quality podcasts that help them attract new customers. And that’s the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from episodes of Recorded Content.

You’ll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry. It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “…promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”