Successful leaders know that the key to long-term business growth lies in delegating tasks. But, many owners think they need to be involved in every segment of their business. This is particularly true when a company launches a podcast. Having a CEO and/or founder involved in this process makes a significant difference from the start. Guests will come to your show because they know they will talk with another subject matter expert, and the audience will listen to it because they will have access to two valuable sources of information.

Being a guest on a podcast is an ideal opportunity to present yourself to a new audience. And if you are working on building your personal brand, organizing a guest appearance can help you a lot. However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners. In this episode of Recorded Content, our host, Tristan Pelligrino, shares eight tips on how to prepare for a podcast, what to pay attention to once the host presses the record button, and the importance of posting the episode across social media once the episode is live.

Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency.That’s why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it’s also about having fun and enjoying it.

A podcast is a great way to build relationships. You get a chance to have conversations with leaders in your industry. And with customers. You work with other people in your company to put it all together. It’s a very unique and collaborative process.But this is difficult to understand if you haven’t launched and built a podcast before. It’s hard to see the benefits of the process if you haven’t gone through the process yourself.So in this episode, Tristan Pelligrino (podcaster & Co-founder of Motion) shares his experience with podcasting.

Regardless of which industry we are operating in, we measure success to determine whether our efforts are paying off. But, when it comes to podcasting, hosts often track KPIs, like downloads, which do not always indicate the success of your company’s show.So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms.

When you hear the word ‘podcast’, what do you think of? Most of us imagine a host and a guest discussing a particular topic. But what about podcasts that don’t follow that standard pattern? Would you be interested in listening to them? If your answer is “yes”, you’ve come to the right place because our guest is Marc Thomas of Powered By Research. Marc hosts SaaS Marketing Bites, a podcast dedicated to all SaaS marketers who want to grow their companies. And rather than a podcast featuring back and forth interviews, Marc relies upon solo episodes to drive the content each and every week.