A podcast is more than an audio channel. And a branded podcast can unlock a ton of opportunities for your company. But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”… you start to move away from the mindset that a podcast is an audio format. And if you set up your podcast the right way from the beginning, you get away from one-off content projects and shift more towards a connected strategy…all designed to help your audience.

Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show’s concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests. In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it’s time to pivot their show.

Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy. But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don’t sound too scripted.

When you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week. In fact, our host Justin Brown said, ”It takes a village to put these things together.” But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?

Launching a one-woman show already sounds challenging. Aside from finding guests and searching for the right questions, a solo podcaster has to think about the production, the recording tools, and the best ways to keep the audience interested in the podcast episode. In this episode of Recorded Content, our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and the host of Beyond the Queue, a podcast for customer experience (CX) leaders. Justin and Meredith have an exciting chat about creating a successful podcast, whether you’re recording at a professional studio or at your home.

Today, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. But, companies aren’t getting as much as they can from the information shared out of their podcast. In this episode of Recorded Content, Tristan and his Co-Founder Justin Brown discuss some ideas on how you can get your employees to create powerful and organic content related to the company’s podcast.