Sometimes, the best way to start your company’s podcast is by building some of the skills first. But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?

At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company’s entire content marketing strategy.

Descript has been redesigned and upgraded with some pretty appealing features. However, while such a significant change is exciting, it raises questions and maybe even concerns among users.

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won’t help you understand your audience’s needs, wants, and behaviors, audience research will.

The podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn’t fit all. Still, a few steps have proven effective, irrespective of the type of podcast.

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company’s podcast because you get an opportunity to leverage your guests’ experiences. But interview-based podcasts do present their own challenges. In some situations, it’s difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.