Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.

Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.

At this point, most companies understand what a branded podcast is. And marketers are starting to learn how to use a podcast as a foundation for a lot of great content for both prospects & customers. But your normal, publicly-accessible podcast is typically used as a way to grow your audience. How can your business gain a competitive advantage with an internal podcast? In this episode, Tristan Pelligrino speaks with Craig Hewitt, the Founder of Castos. Castos is a podcasting platform that helps podcasters grow their audience and offer exclusive content through public or private podcasts.

One of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in the results, it leads to more listeners. But how do the search engines work within the most popular podcast platforms? In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers search engine optimization (SEO) services, data, and insights for audio content, including podcasts. The technology powered by Voxalyze helps podcast episodes rank higher in search results and helps to draw more listeners. “The good thing for podcasts is that it’s extremely easy to rank high on certain keywords,” adds Alexis. He believes that entertainment-based podcasts are more likely to be discovered on the web than those associated with B2B because “no one is going to type your name unless you’re a celebrity.”

Using paid ads is one way of monetizing your podcasts. But did you know that you can monetize your podcast with the help of your audience? And you can also create premium experiences for your audience using a private podcast? In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast, joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscriptions, develop premium experiences for customers and even earn sustainable revenue through a private podcast. According to Jason, the subscription model fosters stable revenue growth, and it can be a great way of monetizing because people want two things – to get rid of ads and gain access to bonus episodes with high-profile guests. “The intimate connections you create through podcasting, combined with the subscription model, and allowing a certain portion of your audience to pay to level up their experience and get even greater content was something that the podcast world was ready to adopt,” explains Jason.

It’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD, a company that offers valuable insights into LinkedIn analytics and helps you build your brand. In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job.