As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, “the traditional audio editing workflow is completely broken. At least it was until Descript came along. “

The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they’re afraid to promote their content too much is that they’re afraid of boring, annoying, or losing their followers. But as long as you create valuable content, your options for repurposing are endless, and your audience won’t be able to get enough of you.

Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience. But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience. In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.

Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all ‘forced’ to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest’s former employer CRMNEXT did.

Employee advocacy is a more recent marketing trend, but it’s here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as industry experts, and humanize their brand. But you can’t have employee advocacy without internal marketing.

Every podcast creator wants to deliver something unique and unheard of to their audience. But that’s easier said than done since every industry already has its podcast stars — subject-matter experts who are on every podcast host’s guest list. So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts? In this episode of Recorded Content, host Tristan Pelligrino shares three ways to ask more interesting podcast interview questions.