August 2, 2021
Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.