Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

December 6, 2021
Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show’s concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests. In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it’s time to pivot their show.
November 29, 2021
Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy. But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don’t sound too scripted.
November 22, 2021
When you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week. In fact, our host Justin Brown said, ”It takes a village to put these things together.” But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?
November 15, 2021
Launching a one-woman show already sounds challenging. Aside from finding guests and searching for the right questions, a solo podcaster has to think about the production, the recording tools, and the best ways to keep the audience interested in the podcast episode. In this episode of Recorded Content, our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and the host of Beyond the Queue, a podcast for customer experience (CX) leaders. Justin and Meredith have an exciting chat about creating a successful podcast, whether you’re recording at a professional studio or at your home.
November 8, 2021
Today, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. But, companies aren’t getting as much as they can from the information shared out of their podcast. In this episode of Recorded Content, Tristan and his Co-Founder Justin Brown discuss some ideas on how you can get your employees to create powerful and organic content related to the company’s podcast.
November 1, 2021
Over the last couple of years, podcasts have become an indispensable marketing tool. They are practically a gold mine of content that allows you to reach new audiences, drive engagement to your website and provide a ton of value. But podcasting requires a bit more involvement than just speaking into the microphone. It takes research, strategic effort, and some technical expertise to get your podcast on the right track.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.