We start each episode of Recorded Content with, ”Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,” and our goal is to help B2B tech companies get the most out of podcasting.

Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn’t strive for perfection; instead, strive for progress and to create value for your audience.

There’s a trend with B2B SaaS companies: the desire to become media companies. Why is this a trend? And how can these companies actually operate as a media company? In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.

A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. But, even if you know your format, you still need to decide what you will discuss in an episode. In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration and how you can develop a long list of interesting topics for your company’s show.

In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one. Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it’s unnecessary to start with a full-fledged podcast.

If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera. But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.