Recorded Content Podcast

Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual’s earlier years. But at some point in time, people grow out of their natural curiosity and focus more on answers.

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. Therefore, we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails.

Many companies use interviews as a foundation for their podcasts. But not all interview-based shows are produced in the same way. Some require more research, a longer or shorter script, different post-production processes, and so on.

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more. But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation?

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility. But while they are great for external audiences, some organizations are also using them for internal communications.

Podcasts have become a key medium to engage audiences and build trust with your brand. And the best thing about them? They’re convenient, and your audience can listen to them on the go.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country.

4 simple steps to launching your company's content series

step 1

Schedule a call with us

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step 2

We'll discuss your requirements

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step 3

We'll scope out your ideal program

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step 4

We'll build & execute your content plan

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Learn how to get the most from your company's podcast

Check out the latest episodes

Meet the hosts

Tristan Pelligrino

Justin Brown

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