Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all ‘forced’ to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest’s former employer CRMNEXT did.

Employee advocacy is a more recent marketing trend, but it’s here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as industry experts, and humanize their brand.But you can’t have employee advocacy without internal marketing.

Every podcast creator wants to deliver something unique and unheard of to their audience. But that’s easier said than done since every industry already has its podcast stars — subject-matter experts who are on every podcast host’s guest list. So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts? In this episode of Recorded Content, host Tristan Pelligrino shares three ways to ask more interesting podcast interview questions.

A blog or a podcast? That is the question. But why do you need to choose? Both formats have unique advantages, and it’s up to the creators to make the most out of them.Therefore, it’s not an either-or situation for blogs and podcasts; it’s how you can make them work together and drive business growth.

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences.

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self.But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.