Podcasting allows you to share your areas of expertise with the world in an intimate and genuine way. And it’s certainly one of the best mediums for creating ongoing relationships with your audiences.But one of the most incredible benefits of using podcasts for your business is that it helps you establish your company’s brand.

Creating a podcast episode involves more than just pressing the record button. You need to also prepare properly and make sure you have everything under control.But, preparing for a podcast isn’t just beneficial for the host. It’s also important to prep your guest. However, not every guest will want to participate in a pre-interview. In those cases, it’s all up to you.

The podcast space relies heavily on technology and, every day, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That’s up to you. Make the most of available tools and invest in them, but don’t obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of “Stop Asking Questions”, joins our host, Tristan Pelligrino.

Without a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry.

Many podcast hosts are content creators and marketers, which is good because they have experience with creating and distributing a message. But many of them may not have in-depth knowledge about the product they sell or the industry they operate in, especially in the B2B space. For marketers who aren’t experts in the technology their company sells, it’s important for them to include a subject-matter expert within their content production process.

Descript is a very unique platform that allows you to record, transcribe, edit, and mix your audio and video files. On top of that, it has everything you need to create a podcast from scratch. But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization. In this episode of Recorded Content, our host Tristan Pelligrino welcomes Harmony Jiroudek and Kevin O’Connell. Harmony is the Customer Success Manager, and Kevin is a Product Specialist at Descript. They talk about the newest features that we can expect from Descript’s Season 2 update.