Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from. Therefore, if you are thinking about entering the exciting podcast space, don’t hesitate to invite people that you, as a podcast host, can learn a lot from. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.

2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience. But, many companies still struggle with creating high-quality podcasts that help them attract new customers. And that’s the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from episodes of Recorded Content.

You’ll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry. It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “…promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”

A podcast is more than an audio channel. And a branded podcast can unlock a ton of opportunities for your company. But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”… you start to move away from the mindset that a podcast is an audio format. And if you set up your podcast the right way from the beginning, you get away from one-off content projects and shift more towards a connected strategy…all designed to help your audience.

Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show’s concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests.In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it’s time to pivot their show.

Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy. But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don’t sound too scripted.