Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.But some podcast creators and marketers tend to get stuck in a rut with their company’s show. One way to get out of it is to change the format of your podcast.

Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.But podcasts require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your show, you have to be willing to put in the work. In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through to launch your company’s first podcast episode.

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.

There are many ways to measure your podcast’s ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics.

While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow.

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.).But, a podcast is more than just an audio channel. It’s a powerful medium for tech companies and can fuel your entire content marketing strategy.