If you’re operating a business in 2021 and you’re still not podcasting, it’s almost like not having a website.Podcasting is a vehicle for engaging with prospects, customers, “your value chain, your partners, influencers, investors,” says Christopher Lochead, named by The Marketing Journal as “one of the best minds in marketing.” Christopher, who hosts two award-winning podcasts, isn’t afraid to share his opinions. For starters, he says, “roughly 90% of what we get taught in marketing and entrepreneurship is completely fucking wrong.”

Aidan Fitzpatrick wants to let you in on a little secret. If you’re one of the nearly one billion iPhone users on the planet, there’s a video camera that’s almost as good as the ones used for TV in your pocket. “You’ve got something that really is effectively broadcast quality,” Aidan says on this episode of Recorded Content. “Lady Gaga records music videos on the thing. Billie Eilish did her last music video with them. The audio on them is pretty good and a lot better than built-in audio on the computer, but the video is really spectacular.”

How do you build a loyal podcast following in a saturated industry and keep people coming back for more? Inbound marketing expert Kathleen Booth knows exactly how. As the host of The Inbound Success Podcast, an inbound marketing podcast with over 180 episodes and a five-star rating on Apple Podcasts, Kathleen has built a loyal following, engaged community and long-lasting relationships with episode guests. Podcasting has also helped Kathleen “punch above [her] weight” — she’s interviewed industry leaders who would otherwise have no reason to take her call.

You wouldn’t expect a VP of Marketing to be proficient in Adobe Illustrator or Photoshop — spending time on graphic design isn’t the best use of their time. It’s the same thing with audio and video editing. The tools can be super complicated and difficult to learn. But if you want to dig into the creative process, it can be tempting to get your hands dirty. That’s where Descript comes in.

How do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode. B2B martech powerhouse Yaag Ganesh has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he’s accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn’t see podcasting as a numbers game.

SquadCast, the remote interview recording software used by podcasters in 130+ countries, added video recording capabilities to the platform in February 2021 — fulfilling a frequent customer request. But it wasn’t until the SquadCast team fully understood how video recording could help podcasters that they decided to add it as a product feature, SquadCast Co-founder Zachariah Moreno explains on this episode of Recorded Content.