Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media has sparked many changes, including an evolution in how companies market themselves. In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and even shaping the opinion of those who follow them. In the digital space, everything revolves around content. But not just any old type of content. It has to be interesting and unique content. People don’t want to waste their time on boring posts. They want something they can learn from or something that entertains them.

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first if you want your guest to have an amazing experience.In the latest episode of Recorded Content, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast.

“Podcasts used to be treated just like radio, and they’re not radio.” By saying this, Dave Zohrob, today’s guest of Recorded Content, shows his love and dedication to the podcast medium. In fact, this love inspired him to start developing a platform called Chartable: Podcast Analytics & Attribution. In this episode of Recorded Content, Dave, the CEO, and co-founder of the company, talks about how Chartable can help individuals and businesses measure the impact of their branded podcast.

Telling a story – that’s all you need to know about podcasting. Sounds simple, but is it? In the latest special episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain how important it is to create a solid structure around the main topic in every podcast episode. During the episode, Tristan and Justin walk through their slightly different podcasting approaches. But despite the nuanced approaches, Justin and Tristan agree that B2B podcasts usually aren’t interesting because of a lack of conflict. Tristan introduces the ABT framework, a handy tool every aspiring podcaster can utilize to create a solid structure around a core conflict. And on the flip side, Justin talks through his approach to introducing conflict during the very early stages of an episode.

Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.

Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong. In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let’s Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue. During the conversation, Justin and Declan talk about why ABM is a marathon and not a sprint. The two discuss the different layers involved with an effective ABM strategy and uncover how a podcast can fit into a company’s plan.