When people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience. In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work together. Gary and Justin also talk about pillar content. Although there’s no such thing as the universal formula for success if you are a creator in a digital world, here’s advice Gary has for you – ”Create a long-form show podcast or video show. Or be a guest on a lot of podcasts, chop it up and post it organically on LinkedIn with hashtags around your industry in the post. You will be on the floor, stunned by how much opportunity it leads to.”

Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance.

In this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations and the host of The One Percent Better Podcast.Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, “It’s a combination of curiosity and energy.” Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work the reporters were doing. These jobs inspired him to embrace podcasting, become one percent better at it, bring his dream guests on the show, and sometimes, leave his comfort zone.

People are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined? In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of Rev Genius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.

“I am launching a podcast for a reason. It is not just fun,” said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share it with listeners.So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation and adopting a custom “conversation funnel” would serve as secret weapons to beat his very own imposter syndrome.The art of podcasting is a never-ending journey. According to Mike, every episode presents an opportunity to learn something new and get innovative ideas from the guests. “Even if a single failure felt bad, it was a good learning opportunity,” concludes Mike.

Podcasting is all about making connections. It’s a great way to take your customer relationships to another level and have genuine, meaningful conversations with other experts in the industry. “The depth of the relationship you’re creating with a podcast listener is so much greater than what you’re getting from somebody who’s watching your TikTok videos or multiple YouTube videos. All of the podcast listeners, they’re just way more connected to you,” says Alban Brooke, the Head of Marketing at Buzzsprout. And that’s why Buzzsprout produces not only one, but three podcasts: 1) Buzzcast, 2) Podcasting Q&A and 3) How to start a podcast.