Adapting to a new situation and not giving up is the mindset every business owner should embrace. Partick Frank is an award-winning video producer, and 2020 was pretty challenging for him. However, when you truly love your profession and want to succeed, you look for solutions. Zoom was Patrick’s. In May 2020, he launched EditVideoCalls.com, a done-for-you service that takes your everyday Zoom conversations and turns them into shareable videos for marketing and training.In this episode of the Recorded Content podcast, Patrick talks about his professional journey. He shares what it is like to be a video producer and a writer. His first book, The Video-First Era, will be published in August 2021.

How do you go from not being interested in podcasts to becoming a hostess of a successful and exciting new show? The truth is, anything is possible, as long you set your mind to it and listen to your gut feeling.As someone who wasn’t particularly keen on even listening to podcasts prior to the pandemic, it’s safe to say Jen Kern has come a long way since. She now hosts her own podcast and says that podcasts became her lifeline both professionally and personally during the pandemic.

Aren’t we all tired of the boring, monotonous videos B2B companies create to present their products & services? These videos may seem like the right way to go, but the reality is different. It’s time to be bold. It’s time for B2B creative…to actually be creative. Danielle Hope Diamond is the founder of Epiq Media, a company dedicated to creating entertaining yet educational video content. She is a former Broadway playwright with experience in marketing. Danielle knows the way to customers’ hearts. Tune in to hear about the future of B2B brand videos, the importance of creating comedic-style videos, and what you should focus on if you are a newbie in a B2B space.

If you’re operating a business in 2021 and you’re still not podcasting, it’s almost like not having a website.Podcasting is a vehicle for engaging with prospects, customers, “your value chain, your partners, influencers, investors,” says Christopher Lochead, named by The Marketing Journal as “one of the best minds in marketing.” Christopher, who hosts two award-winning podcasts, isn’t afraid to share his opinions. For starters, he says, “roughly 90% of what we get taught in marketing and entrepreneurship is completely fucking wrong.”

Aidan Fitzpatrick wants to let you in on a little secret. If you’re one of the nearly one billion iPhone users on the planet, there’s a video camera that’s almost as good as the ones used for TV in your pocket. “You’ve got something that really is effectively broadcast quality,” Aidan says on this episode of Recorded Content. “Lady Gaga records music videos on the thing. Billie Eilish did her last music video with them. The audio on them is pretty good and a lot better than built-in audio on the computer, but the video is really spectacular.”

How do you build a loyal podcast following in a saturated industry and keep people coming back for more? Inbound marketing expert Kathleen Booth knows exactly how. As the host of The Inbound Success Podcast, an inbound marketing podcast with over 180 episodes and a five-star rating on Apple Podcasts, Kathleen has built a loyal following, engaged community and long-lasting relationships with episode guests. Podcasting has also helped Kathleen “punch above [her] weight” — she’s interviewed industry leaders who would otherwise have no reason to take her call.