Recorded Content Podcast

Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

A blog or a podcast? That is the question. But why do you need to choose? Both formats have unique advantages, and it’s up to the creators to make the most out of them.Therefore, it’s not an either-or situation for blogs and podcasts; it’s how you can make them work together and drive business growth.

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences.

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self.But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.

You can’t improve what you don’t measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.

The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country.

4 simple steps to launching your company's content series

step 1

Schedule a call with us

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step 2

We'll discuss your requirements

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step 3

We'll scope out your ideal program

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step 4

We'll build & execute your content plan

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Learn how to get the most from your company's podcast

Check out the latest episodes

Meet the hosts

Tristan Pelligrino

Justin Brown

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