The interview format is very popular with branded podcasts. These types of episodes usually revolve around guests’ stories, deep industry knowledge and unique experiences. But if you want to keep your audience engaged, it’s risky if you rely upon the guest to “bring it” with every episode.

Hosting a podcast is not as easy as it sounds, and it definitely takes a lot of preparation and skill to conduct a good podcast interview. But one of the most challenging parts of an interview is starting the conversation and building momentum right from the beginning.

If a mainstream star like Taylor Swift were about to release a podcast, she would probably have millions of listeners in less than a day. But, for companies (and their podcasts), attracting and growing an audience is challenging. Therefore, they use various techniques, including organic distribution and paid marketing campaigns, to spread the word about their show and the value it could bring to their target audience.

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual’s earlier years. But at some point in time, people grow out of their natural curiosity and focus more on answers.

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. Therefore, we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails.

Many companies use interviews as a foundation for their podcasts. But not all interview-based shows are produced in the same way. Some require more research, a longer or shorter script, different post-production processes, and so on.