You can’t improve what you don’t measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.

The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels.

Many businesses aim to operate as media companies and focus on creating a variety of content, including podcasts. But producing a podcast is more than pressing the record button and talking to a guest. Therefore, it is critical for every company looking to create a sustainable and results-oriented content strategy to partner with professionals. However, sometimes, finding quality requires diving into the global talent pool.

Companies often use different channels to promote their podcasts. But have you seen a company take a successful approach with YouTube?In the newest episode of Recorded Content, Justin Brown connects with Matteo Duò, the Head of Content at Kinsta. Matteo leads us through his YouTube journey, all the challenges around podcasting on YouTube channels, and how consistency helped him and his content team enhance the podcasting experience in the long run.

B2B has “earned” the reputation of being a dull space, and marketers struggle to put a lot of effort into crafting creative marketing campaigns. But the trends have changed, and businesses today acknowledge the power of creativity in attracting and keeping customers. Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it’s about the people and ensuring your marketing reaches customers on a personal level. In this episode of Recorded Content, our host Tristan Pelligrino chats with Nolan McCoy, the Head of Video and Creative Content at Chili Piper. Nolan also produces the company’s podcast, Demand Gen Chat.