Launching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or, there’s pressure to justify a short-term ROI in terms of sales or immediate opportunities. Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was like to launch the company’s first podcast, the Digital Banking podcast, and shares the biggest lessons he’s learned along the way.

There are over 48 million published podcast episodes today and it’s more than any one person could possibly consume. And yet, people are still hungry for specific and timely content shared through the podcast format. Every company in B2B benefits from running a podcast. It helps the company learn from customers, connect with influencers and provide a perspective on what’s happening in the industry. But most companies struggle to narrow in on their audience, especially when their organization provides products or services to a variety of different personas. Organizations often fall into the trap of creating a show for a more general audience instead of really diving into what specific groups of customers really care about.

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first if you want your guest to have an amazing experience.In the latest episode of Recorded Content, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast.

Unless it’s your primary focus, content creation often gets pushed to the bottom of the to-do list. It takes time and commitment. But in order to get content working for you, it requires consistency. So how do you get more consistent as a marketing team?In this episode of Recorded Content, Justin Brown talks with artist Blake Jameison, who, for several months of 2020, lived and breathed consistent content creation. At 10:23 pm every day, Blake live-streamed for several hours from his art studio, interacting with fans and sharing his art. Sometimes he created art, sometimes he read fan mail or did AMAs, and sometimes he interviewed other artists. But without fail, he was there.

There are over 2 million podcasts out there. And 68% of the U.S. population listens to an average of 8 hours of podcast episodes per week. This presents a big opportunity for brands to advertise their products. But most small, scrappy marketing teams at technology companies don’t know how to get results from a podcast advertising campaign. So that’s why Heather Osgood joined host Tristan Pelligrino on the show. Heather is a podcast advertising specialist and is the Founder of True Native Media…a podcast representation agency. In this episode, Heather and Tristan get into what makes podcast advertising so special and how you can get started with your own campaign.

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In order to run an effective podcast, you have to be organized and you must sustain a level of consistency to build your audience.In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach who manages the behind-the-scenes work for three different podcasts. Sam and Justin discuss the balance of doing work internally and leveraging the help of an external agency. Sam stresses how being organized is a key driver to her success and pinpoints how a well-oiled machine opens up opportunities to keep the shows fresh and exciting.Sam and Justin also discuss the importance of a narrow audience. They pinpoint how to determine when or if you should create a new show for a tailored audience.