When you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week. In fact, our host Justin Brown said, ”It takes a village to put these things together.” But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?

Launching a one-woman show already sounds challenging. Aside from finding guests and searching for the right questions, a solo podcaster has to think about the production, the recording tools, and the best ways to keep the audience interested in the podcast episode. In this episode of Recorded Content, our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and the host of Beyond the Queue, a podcast for customer experience (CX) leaders. Justin and Meredith have an exciting chat about creating a successful podcast, whether you’re recording at a professional studio or at your home.

Today, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. But, companies aren’t getting as much as they can from the information shared out of their podcast. In this episode of Recorded Content, Tristan and his Co-Founder Justin Brown discuss some ideas on how you can get your employees to create powerful and organic content related to the company’s podcast.

Over the last couple of years, podcasts have become an indispensable marketing tool. They are practically a gold mine of content that allows you to reach new audiences, drive engagement to your website and provide a ton of value. But podcasting requires a bit more involvement than just speaking into the microphone. It takes research, strategic effort, and some technical expertise to get your podcast on the right track.

When you record a podcast, it’s always good to be prepared, especially when your guest is an influencer in your industry. Since your podcast is an extension of you and your company, you want the guest to have a great experience. And most importantly, you want the episode to be relevant to your audience. But many podcast hosts, especially newer ones, don’t prepare as much as they should. They end up with a list of questions but nothing else. And they aren’t able to get good content from their guests. That’s why it’s important to have a podcast script. In this episode of Recorded Content, Justin Brown and Tristan Pelligrino talk about the importance of having a script to foster an excellent conversation with your guest and provide quality content to your listeners.

Many B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share perspectives on industry trends. But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part of the initial launch of the company?