It’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD, a company that offers valuable insights into LinkedIn analytics and helps you build your brand.In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job.

In the latest episode of Recorded Content, Justin Brown introduces Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing. Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing community without requesting a subscription or any paid membership.”I’m not focused on monetizing or being a YouTuber. I am just focused on providing valuable content,” says Jesus. The fact that he receives so many questions regarding WordPress, marketing strategies, and similar topics has inspired him to create an array of how-to videos, step-by-step guides, and other valuable content he distributes on LinkedIn, YouTube, and other social channels.Although the pandemic made people start creating content, most of them do it for profit. But Jesus has a different objective. His videos are not designed for direct ROI, views, numbers, or downloads – they are about providing help and value first and foremost.Tune in to the full episode to hear about the challenges Jesus had when he first started making video content, how he solved them, and whether he prefers video or audio assets.

A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode – beyond just the audio file.

When people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience. In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work together. Gary and Justin also talk about pillar content. Although there’s no such thing as the universal formula for success if you are a creator in a digital world, here’s advice Gary has for you – ”Create a long-form show podcast or video show. Or be a guest on a lot of podcasts, chop it up and post it organically on LinkedIn with hashtags around your industry in the post. You will be on the floor, stunned by how much opportunity it leads to.”

Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance.

In this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations and the host of The One Percent Better Podcast.Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, “It’s a combination of curiosity and energy.” Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work the reporters were doing. These jobs inspired him to embrace podcasting, become one percent better at it, bring his dream guests on the show, and sometimes, leave his comfort zone.