Recorded Content Podcast

Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more. But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation?

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility. But while they are great for external audiences, some organizations are also using them for internal communications.

Podcasts have become a key medium to engage audiences and build trust with your brand. And the best thing about them? They’re convenient, and your audience can listen to them on the go.

The podcast industry is expected to be worth $4 billion by 2024, and whatever your interests may be, you are likely to find a show around them. However, not all shows receive the same attention or have the same audience base.

As a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role. But one of the most beneficial ways to do it is to start your own podcast.

We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or radio — but in the digital space. But podcasts bring an additional dimension, which is to educate. Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country.

4 simple steps to launching your company's content series

step 1

Schedule a call with us

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step 2

We'll discuss your requirements

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step 3

We'll scope out your ideal program

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step 4

We'll build & execute your content plan

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Learn how to get the most from your company's podcast

Check out the latest episodes

Meet the hosts

Tristan Pelligrino

Justin Brown

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